Good CX is everyone’s job—and democratized data is the key you’re searching for

Every team at an organization has a role to play in creating a great digital customer experience. While some contributions may be more obvious than others, there are two things each team needs to be successful: An understanding of shared goals, and access to the tools and information they need to effectively move toward those goals.

When user experience analytics and data are democratized across your organization, insights can be utilized across a near-endless variety of different sources and teams.

In this guide, you’ll learn: 

• The key organizational and cultural benefits of democratized data

• The costs and risks that can result from data silos

• How different teams can use digital experience data to do their jobs more effectively

• How leaders can help team members realize the role they play in creating an excellent digital experience, no matter their role