Product analytics

The best data analytics platform to inspire the best digital experiences

You want to build digital and mobile experiences customers love. FullStory offers the industry's only comprehensive data engine giving you the analytics and insights you need to answer questions–especially "what should I do next?"

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Quant + qual

Every data point has a story to tell

You just need a platform that tells it. From your dashboards, click any metric to see exactly what happened and why through best-in-class Session Replay.

Machine learning

See the full data story–even as your site evolves

Our industry-leading data engine is constantly mapping your digital property to help you make sense of every story your data has to tell–no tagging required.

Cross-functional

Insights so good, everyone will want them

Product and engineering can build more lovable products, marketers can monitor conversions, and UX can optimize intuitive design—all from the same data playbook.

FullStory’s data engine powers product analytics

Decisions start with your data, visualized

See the stories on the metrics that reveal how to drive growth. Set automatic notifications for any changes that require your attention.

Dashboards

Track what keeps users coming back

Visualize user engagement and dig deeper into trends with segments and session replay to see what keeps customers coming back.

Retention Charting

Map user flows automatically

Understand if your golden paths are working, if users are finding other ways to get what they want, or if they’re dropping off entirely.

Journey Mapping

Guide your customers to success

Use FullStory’s auto-quantification to see what’s working, plus the revenue you’re losing to friction, to prioritize problems and get a fix in the works–fast.

Funnels & conversions

A funnel analysis in FullStory showing a 74.27% loss in conversion rate because of error clicks.

Keep sensitive data private

Personally identifiable information never leaves the end-user device–keeping it off FullStory servers and out of session replay.

Private by Default

The FullStory platform masking private user data

See the full story on your apps, too

Pair quantitative mobile analytics with super lightweight, performant session replay to boost your MAU and stop uninstalls in their tracks.

Mobile Analytics

Mobile analytics in the FullStory platform

Data destinations

Sync with your data warehouse to amplify your insights

Consolidate your data with BigQuery or Snowflake to gain an in-depth understanding of every user's omnichannel experience. Merge FullStory and CRM data to understand the touchpoints that lead to conversion, track and take care of segments that were impacted by a bug, or even train fraud detection models.

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“I love how easy it is to generate insights”

“I love how easy it is to generate insights when I'm curious about an area of our product. I also appreciate that we now have the opportunity to pair FullStory data with other insights in our data warehouse.”