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Product analytics

The best data analytics platform to inspire the best digital experiences

You want to build digital and mobile experiences customers love. FullStory offers the industry's only comprehensive data engine giving you the analytics and insights you need to answer questions–especially "what should I do next?"

Quant + qual

Every data point has a story to tell

You just need a platform that tells it. From your dashboards, click any metric to see exactly what happened and why through best-in-class Session Replay.

Machine learning

See the full data story–even as your site evolves

Our industry-leading data engine is constantly mapping your digital property to help you make sense of every story your data has to tell–no tagging required.

Cross-functional

Insights so good, everyone will want them

Product and engineering can build more lovable products, marketers can monitor conversions, and UX can optimize intuitive design—all from the same data playbook.

FullStory’s data engine powers product analytics

Decisions start with your data, visualized

See the stories on the metrics that reveal how to drive growth. Set automatic notifications for any changes that require your attention.

A FullStory dashboard showing checkout flow, rage clicks, and subscribers over time.

Track what keeps users coming back

Visualize user engagement and dig deeper into trends with segments and session replay to see what keeps customers coming back.

Retention charts in FullStory

Map user flows automatically

Understand if your golden paths are working, if users are finding other ways to get what they want, or if they’re dropping off entirely.

Journey maps in FullStory

Guide your customers to success

Use FullStory’s auto-quantification to see what’s working, plus the revenue you’re losing to friction, to prioritize problems and get a fix in the works–fast.

A funnel analysis in FullStory showing a 74.27% loss in conversion rate because of error clicks.

Keep sensitive data private

Personally identifiable information never leaves the end-user device–keeping it off FullStory servers and out of session replay.

The FullStory platform masking private user data

See the full story on your apps, too

Pair quantitative mobile analytics with super lightweight, performant session replay to boost your MAU and stop uninstalls in their tracks.

Supports iOS and Android
Mobile analytics in the FullStory platform
Data destinations

Sync with your data warehouse to amplify your insights

Consolidate your data with BigQuery or Snowflake to gain an in-depth understanding of every user's omnichannel experience. Merge FullStory and CRM data to understand the touchpoints that lead to conversion, track and take care of segments that were impacted by a bug, or even train fraud detection models.

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5-star rating

“I love how easy it is to generate insights”

“I love how easy it is to generate insights when I'm curious about an area of our product. I also appreciate that we now have the opportunity to pair FullStory data with other insights in our data warehouse.”

Read more on G2.com
5-star rating

“Provides insights into every aspect ”

“Provides insights into every aspect of user behavior. Great UI so it's easy for non-technical people (designers, product managers) to use.”

Read more on G2.com
Mammut increases mobile conversions by 8%

Mammut increases mobile conversions by 8%

Read their story
JetBlue reduces payment errors by 20%

JetBlue reduces payment errors by 20%

Read their story
Flight Centre decreases booking fail rate by 22%

Flight Centre decreases booking fail rate by 22%

Read their story
Finicity increases funnel conversions by 15%

Finicity increases funnel conversions by 15%

Read their story
Carvana sees 5% lift in cars reserved for checkout

Carvana sees 5% lift in cars reserved for checkout

Read their story

Additional resources

How product analytics plays a part in each phase of DX maturity
Blog Post

How product analytics plays a part in each phase of DX maturity

Find out how product analytics and Digital Experience Intelligence change from one phase of DX maturity to the next.

Read the post
Why autocapture is the future of Product Analytics
Blog

Why autocapture is the future of Product Analytics

In the quest to improve your customers’ digital experiences, you should take advantage of all the data and insights at your disposal.

Read the post
What is product analytics? Your ultimate guide
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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