CINC increases conversions and reduces churn in mobile app experiences with DXI

CINC is a leading all-in-one platform that helps real estate agents and teams generate, nurture, and close leads faster. With multiple SaaS and mobile products, CINC enables real estate professionals to stay seamlessly connected with clients throughout their journey — from online lead generation services to full-suite Customer Relationship Management (CRM) systems.

From providing useful information and best practices to agents and potential home buyers, to keeping agents and buyers connected throughout the home buying process, the digital experience is critical for CINC. And they use FullStory to keep their website and mobile apps operating at top performance levels.

CINC easily finds and fixes mobile issues and gains context for complex support issues with FullStory

Using FullStory insights to resolve mobile friction quickly

CINC owns and operates three mobile apps that are critical to their business—but historically, solving mobile experience issues has required enormous effort from their mobile development team to recreate issues. Since implementing FullStory for Mobile Apps across its native mobile apps, CINC has gained unprecedented insight into how users are engaging with their app experiences. For example, by using Funnels to analyze user behavior and address friction points, CINC was able to significantly increase conversions.

Unlocking mobile insights that aren't available with other analytics solutions

When CINC built and launched a new widget for one of their iOS apps, they were disappointed to find that iOS didn’t offer any metrics or tracking for its performance. The CINC team fixed this by setting up Custom Events in FullStory for the widget elements they wanted to measure, enabling them to understand user engagement and to quantify the return on investment. Without these FullStory analytics capabilities, CINC would be unable to understand the impact of this mobile feature.

Streamline cross-team communication and decrease ticket resolution times

Resolving customer support issues can be a challenge, often requiring extensive back-and-forth to understand the exact scenario in which users encountered an issue. Before FullStory, solving a single support ticket required rounds of discussion with the customer and between internal CINC teams—an enormous time sink. With FullStory, the ability to view a user’s issue through Session Replay significantly increased the number of one-touch resolutions CINC is able to provide to users.