All the data you need to build better digital experiences
With a full picture of your user experience data, you have everything you need to optimize your website, mobile app, or software platform.
What is Digital Experience Intelligence?
DXI is your X-ray vision into the digital experience. See everything: all your quantitative and qualitative experience data, captured automatically and retroactively, in one place. Integrate with data from the rest of your stack to prioritize changes that have the biggest impact on your bottom line.
Better experiences start with complete data
See the full data picture
Feedback has never been this accessible with retroactive, private-by-default, fully indexed data.
Do what delights your users
See what users love (or why they leave) to prioritize the work that most impacts your bottom line.
Go beyond finding and fixing
Immediately view user behaviors in context to build better experiences, efficiently and effectively.
DXI gives you visibility into every step users take
“If you really want to build a customer-centric product, you need FullStory.”
Greg Kaplan, Product Manager, Digital Experience, JetBlueRead JetBlue’s DXI story
React faster
- 01
Challenge A mobile product manager notices a dip in free trial signups in the dashboard she keeps pinned to her FullStory homepage. She filters by device and sees higher drop-off rates for iOS users.
- 02
Solution After watching a few sessions from this cohort, she notices Rage Clicks on a crucial button in the signup flow. She uses Jira and Slack integrations to share this with the mobile developers and get a fix in the works right away.
Build better
- 01
Challenge An engineer suspects their site’s speed is causing bottom line-impacting issues. To test their hunch, they use FullStory to compare site visitors who see loading spinners for longer than 4 seconds with everyone else.
- 02
Solution The engineer sees that site visitors with loading spinners over 4 seconds are converting at a much lower rate. By assigning a Revenue Per Visit to that cohort, they can show exactly how much the loading spinner times cost the company.
Empathize fully
- 01
Challenge Before using FullStory, a customer support specialist goes back and forth several times with customers–sometimes over the course of several days–to understand the issue they are having, make a correct diagnosis, and find a resolution.
- 02
Solution Now when customers have issues, he uses FullStory to watch their user sessions. With this full context, he can quickly close out tickets and share specifics around bugs with the engineering team to quickly correct the issue.
Optimize accurately
- 01
Challenge A campaign manager is tracking what site pages someone visits or whether they’ve come from a campaign using a traditional analytics tool. She’s even instrumented business-critical revenue events. But when conversion rates start to drop, she has no idea why.
- 02
Solution Within moments of implementing FullStory, she can watch user sessions to understand their interactions with the landing page. These sessions also automatically surface frustration signals, so she can pinpoint exactly where visitors are dropping off and make the right optimizations.
Additional resources
Quick look: Accelerating your digital experience
DX maturity can be measured across 3 key categories: Alignment, Activations, and Technology.
Break down data silos and fuel deeper insights with Data Destinations
Data Destinations let you sync your FullStory data with your data warehouse to fuel deeper insights and build stronger customer relationships.
4 benefits of leveraging FullStory and Google Cloud products together
With FullStory, Google Cloud customers can access comprehensive and actionable data across Google Cloud products.