Insightful heatmaps built on powerful data
Everyone from software engineers to brand marketers can decipher user behavior with easy-to-interpret engagement maps.
The easiest way to understand user engagement
See what catches users’ eyes
Check the pulse of any page on your site or app to see how users are navigating and exploring your content.
Validate design and messaging
Watch where users are responding as expected or clicking astray to identify issues (and wins) with top navigation, page hierarchy, buttons, and more.
Prioritize hypothesis testing
Examine scrolls and clicks, detect areas ripe for optimization, and collaborate with your team to ideate solutions.
When engagement maps are clear, so are your next steps
Fortive’s 20+ portfolio companies use FullStory to gain detailed user insights worldwide
With FullStory, we can quickly figure out why users are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar.”
Additional Resources
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
8 heatmap examples to better your bottom line
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.
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