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Session insights

Stop wondering what your customers are thinking

When you’re trying to understand your customers, focus groups are expensive and time-consuming. Surveys are vulnerable to biases. The best predictor of future behavior is past behavior. And with FullStory’s session insight tools, you can see how your customers are behaving right now.

Capture everything retroactively

Innovate quickly and confidently, knowing that FullStory’s retroactive, tagless autocapture comes with flexible privacy settings. Forget to tag an event? Did something happen outside your “happy path?” No problem. FullStory caught it—without catching any PII.

Put data to use immediately

Not only does FullStory capture all the data you need—we index and structure it, so it’s immediately actionable and shows you exactly what went wrong, where, and why.

Get a complete view–without screen recording

Heatmaps and session replay give you the full story—without using tools like screen recorders that slow down site performance and jeopardize user privacy.

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Dev tools

Supercharge your browser debugging toolkit with the visual context of the customer's real experience.

Learn more about Dev Tools
Session replay

Unlike in other session replay tools that can only replay some user interactions, FullStory lets you jump straight into session replay to watch the exact moment behind any data point you want to analyze.

Learn more about Session Replay
Watched elements

Monitor what users are doing and what’s happening to them in the form of loading spinners, field validation errors, 404 pages, and error modals.

Learn more about Watched Elements
Tabbed browsing

Understand how your site visitors are moving from tab to tab with events like “new tab,” “change tab,” and “close tab.”

Learn more about tabbed browsing
Page insights

See where users are clicking, missing elements, how far they’re scrolling, or even where they’re rage clicking. Set your segment (cohort), device, and time range, and dive deeper into relevant sessions as needed.

Learn more about Heatmaps

Security teams love FullStory

FullStory holds a SOC 2 Type II attestation and SOC 3 report, is ISO 27001 and ISO 27701 certified, and stores data securely with Google Cloud Platform to enable businesses to manage exactly what data FullStory captures and stores.

Learn more about Privacy and Security

Understand your mobile experience, too

FullStory’s patented data engine scans your app at 300 times per minute, requiring less than 100kb of data for lightning-fast performance. FullStory for Mobile uses a tiny SDK and requires minimal code-level changes to deliver insights while remaining undetectable to users.

Learn more about FullStory for Mobile Apps
5-star rating

“Essential for any ecommerce site”

“The session replay tool is second to none. Replay [f]idelity is practically flawless. FullStory gives insight into the site that I don't know how else we would get.”

Read more on G2.com
5-star rating

“Critical tool [to] understand UX at scale”

“Session replay is best in class… and the ability to define and understand click behavior regardless of pre-defined tracking is a game changer.”

Read more on G2.com
Carvana sees 5% lift in cars reserved for checkout

Carvana sees 5% lift in cars reserved for checkout

Read their story
Flight Centre decreases booking fail rate by 22%

Flight Centre decreases booking fail rate by 22%

Read their story
Jacaranda Finance improves conversion rates by 20%

Jacaranda Finance improves conversion rates by 20%

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Shoppers Drug Mart reduces registration funnel drop-off by 45%

Shoppers Drug Mart reduces registration funnel drop-off by 45%

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Rank diagnosed issue affecting 50% of its users

Rank diagnosed issue affecting 50% of its users

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Additional Resources

Introducing tabbed browsing visibility within FullStory Session Replay
Blog Post

Introducing tabbed browsing visibility within FullStory Session Replay

Tabbed browsing is the primary way users navigate the web today. Understand how this behavior impacts DX with this powerful new feature.

Read the post
The definitive guide to session replay
Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

Read the deep dive
Connecting the web of omnichannel experiences
Blog Post

Connecting the web of omnichannel experiences

Server Side APIs empower teams to build better customer experiences by reconciling data tracked in third-party systems with DX insights.

Read the post