UI design tools have evolved so much that it can be overwhelming to decide on which one to pick.
With the right UI design tools, you can create the optimal digital experience, increase customer engagement and retention, and lower development costs.
To help you narrow down your decision, we created a list of the best UX/UI design tools (skip to the list), so you can choose for yourself.
But before we dig into the list, let's cover some basics.
What is UI design?
On its simplest level, user interface, or UI, describes how a human interacts with a machine.
User interface (UI) design is the process of building interfaces in software or computerized devices, with a heavy focus on style and look. UI designers aim to create interfaces that users find easy to use and pleasurable.
What are the 4 types of UI?
There are four common types of user interface to consider:
Command Line Interface: This UI requires users to type instructions into a command line. The computer is commanded to go to the required file or directory.
Menu-driven Interface: A UI that uses a list of choices to navigate within a program or website.
Graphical User Interface: A tactile UI input with a visual UI output (keyboard and monitor).
Touchscreen Graphical User Interface: This UI requires users to interact with the device by touch. It has become a commonly used option due to the popularity of portable devices.
Of the four types of user interface, the graphical user interface is considered the most popular, followed by touch screen, due to simplicity and ease of use.
Graphical user interfaces are easier for most end-users to understand as the icons and menus are generally self-explanatory and the GUI does not require the user to remember or input complex commands.
Why do you need a UI design tool?
If you are in business, own a website, or are trying to succeed by launching a product or service, you need UI design—which means you need UI design tools.
Your UI or UX design tool works towards the same goal: helping you make beautiful and engaging digital websites and apps. The tools chosen here are all a part of the product design process, which includes:
Wireframing: a two-dimensional skeletal outline of a webpage or app.
Prototyping: an experimental process where design teams implement ideas into tangible and presentable forms.
User testing: a standard part of the web design process with the goal to uncover any usability issues with the navigation and core features of the app.
Visual design: elements carefully placed to create interfaces that optimize user experience and drive conversion.
Optimization: tested designs that enhance and engage better conversions.
Release: launch of tested and approved product or web design.
It’s important to understand the difference between UI and UX when assessing what tools you’ll need.
To put the UI/UX distinction in very simple words, UX design is about creating digital products that are intuitive and function well, while the aim of UI design is about making the product aesthetically pleasing.
How do you choose the right UX/UI design tool?
Unfortunately, there is no magic design tool that fits all needs and purposes. However, there are a lot of tools that can help both UX and UI design. Both functionality and pleasure play a big role in your design.
Here are a few questions to ask yourself when you set out to choose the right design tool:
How easy is this tool to use for my team?
How quickly can we adapt this tool?
How much money will this tool cost, monthly or yearly?
How does this tool incorporate collaboration with other teams?
How does this tool integrate with other UX/UI design tools?
And, of course, keep essential UX design principles in mind when you’re deciding which tool is best. It’s about making products that are informed by data and user feedback, designed with empathy and accessibility.
Here are our picks for the best user interface design tools to better your website or app.
The best UI design tools to help you create great designs
1. Figma
Figma allows designers to construct interactive models and representations, evaluate them for practicality, and keep the group up-to-date with the design development.
Pros of Figma
Easy collaboration for designing
Using third-party plugins is helpful
Pen tool in it easy to use to make icons
Cons of Figma
With the canvas sizes it supports, there should be more options available directly instead of creating it custom.
Few guided tutorials
2. Sketch
Sketch is another legendary design tool that is well-known in the industry.
The digital design tool has made universal changes to their layer or text styles, and library of symbols. When it comes to usability, it’s considered smooth and intuitive. Sketch boasts that it saves designers time to deliver consistent prototypes. It alleviates tedious tasks with a multitude of third-party plugins that integrate without lagging, and their understanding of collaboration is apparent throughout the tool design.
Pros of Sketch
Highly-intuitive user interface
Accessible and easy to use
Sharing and collaboration features.
Integrates with Illustrator assets.
Cons of Sketch
Native to MacOS only
Limited to one device per license
3. InVision
InVision is a dynamo in the industry as well and offers a full suite of applications, providing designers the UI design tools needed to create fully functional prototypes with dynamic elements and animations.
InVision makes communication easy with collaboration features and easy-to-use UI design tools for the whole team. Developers can share their work as they design it in real-time, and receive feedback, which makes documented changes extremely easy. A very cool feature is the digital whiteboard allowing team members to get their ideas heard, and seen for sign-off before moving forward.
Pros of InVision
Clickable prototype
Free design tools
Top-notch collaboration
Cons of InVision
Slow to start
4. Proto.io
Proto.io has been around since 2011, as a commercial web platform providing prototype development for smart devices. It has since then expanded to be a dynamic framework to accommodate multiple devices.
Proto.io prides itself in creating "prototypes that feel real."
Pros of Proto.io
Easy to get started with a good set of UI controls
Presentable prototype on mobile devices
Responsive design on site
Cons of Proto.io
Does not offer a free trial
Limited export options
The interface can be difficult for beginners
5. Craft
Craft is a plugin from InVision that seamlessly works with any design, including a sync function that updates real-time. Craft offers design features that excel prototyping and collaboration. The team has evolved updates in styling, edits, and other responsive design integrations over the years to make this a viable contender.
Designers get access to easy placeholder content with integrations like Getty and iStock photos, giving you access to better visuals. Not many UI design tools let you fill your mockups with templates and captured content.
Pros of Craft
Get rapid feedback from your team in real-time
Link artboards with gestures and transitions
Sync with click-to-send prototypes
Cons of Craft
Limited to 5 team members
Limited customer support service
6. Maze
Maze is a rapid testing platform that powers designers to run in-depth tests, share ideas, concepts, or copy—even without prototypes. With Maze, designers can show work in every stage of the process. Extensive user insights can be gleaned from usability tests with open-ended follow-up questions, which brings designers and real users more closely aligned than ever.
Maze also offers multiple integrations, partnering with third-party prototyping and wireframing tools. Pairing Maze’s testing features with these UI design tools offer positive design decisions.
Pros of Maze
Excellent tool for an agile environment
Very intuitive for first-time users
Templates make it easy to create impactful designs
Cons of Maze
Missing key test types
Card sorting is not conventional, making it hard for users to get a complete overview
7. Axure
Axure is a UX tool that gives UX professionals the power to build realistic, functional prototypes. It features a smooth interface and many other features of popular prototyping and UI design tools. It is designed for testing functionality and pulls together presentations for an easy developer handoff. Axure boasts an emphasis on communication and collaboration, to ensure a project is kept up-to-date with progress and changes as they happen in real-time.
Pros of Axure
Offers tons of options for UX prototyping
Ease of use, prebuilt functions, third-party libraries, the online Axure user community
Simulation helps a lot when presenting a product to the client
Cons of Axure
Stylized changes (like color and style of font) are difficult to locate
The user interface has a relatively big learning curve
8. Marvel
Marvel (the design tool, not the superhero comic) is great for UI designers or if you're just starting the role, Marvel's design platform does projects easily with the ability to create both simple and complex wireframes, the design process is endless. It also offers interactive prototypes, and user testing, which gives a UI designer everything needed to present and impress.
Pros of Marvel
Ease of use—no prior technical knowledge is needed
Transitions and graphics can be added to prototypes
The application service is available on all major platforms
Cons of Marvel
The trial version has limited features
Lack of organization for repetitive screens within the application
9. Framer
Framer is a free interactive design tool for teams and has evolved from a code-only prototyping application. It offers a slew of UI design tools for building applicable and functional prototypes as well as offering usability testing.
Framer offers a variety of plugins, providing UI designers features such as UI kits for integrating social media, players for embedding a variety of media, prototyping grids, and other useful integrations. Its reviews boast that it has an intuitive interface design that an entire team can pick up with ease.
Pros of Framer
Good at prototyping interactions and animations
The flexibility and logic-based interactions are limitless
It is extremely flexible with motion design
Cons of Framer
Hard to get going and requires some coding knowledge
Written in a language of its own, which can be difficult to pick up
10. Webflow
Webflow provides an easy-to-use platform for the imaginative user to construct a virtually limitless number of designs without needing to write complex code.
Pros of Webflow
Extensive customization options
Plenty of support materials and learning academy is strong
Great for client work (easy billing)
Cons of Webflow
Limited built-in functions
11. FlowMapp
FlowMapp was formed in 2017 and is a UX software that includes features such as mobile, websites, usability testing, user journeys, and user research. FlowMapp creates interactive sitemaps and user flows for web development and better UX. It offers a collaborative environment for storing and organizing requirements through intuitive visual sitemaps.
With its dedication to the discipline of UX design, FlowMapp builds user flows and constructs visual sitemaps that are imperative for UX, and these make for a fine design tool.
Pros of FlowMapp
Offers robust built-in templates
Enables collaboration among multiple stakeholders, enabling team members to flag changes or specific pages for review
Maps content to customer journey stages
Cons of FlowMapp
Export is not part of the user flow and can slow down the process
Usability quirks
12. Balsamiq
Balsamiq offers an approachable way to construct basic wireframes with a straightforward interface.
Pros of Balsamiq
Very easy learning curve and good standard setup
Non-technical users can easily use this software
It offers an icon-driven and drag-and-drop UI
Cons of Balsamiq
The library is limited
No collaboration option between team members
13. UXPin
UXPin is a code-based design tool that merges design and engineering into one unified process. UXPin is the design tool ideal for interactive prototyping, design systems and documentation. Some features include variables, conditional interactions, expressions, interactive states, and data generator.
UXPin doesn’t require extensive training to start designing. Their modern and intuitive editor helps to perfect user experience without leaving the app. You can build prototypes that feel like the real thing and anything that's on the web can be accurately prototyped in UXPin.
Pros of UXPin
Rapid prototyping
Sharing projects and mockups is ideal
Great at implementing a simple mockup
Cons of UXPin
The platform is slower, which can make the editor mockups slow
14. Origami Studio
Facebook designers created Origami Studio to make it easier for newcomers to easily navigate the more complex features.
Pros of Origami Studio
Unlimited Storage for all file types
Co-design together real-time with designers on my team
Unlimited Previews (no charge for reviewers)
Cons of Origami Studio
The learning curve is steep
Not suitable for large, multi-screen prototypes
Inserting large files may cause performance issues
15. Treejack
This platform facilitates smoother cooperation among members through comments, video responses, and connections to popular testing applications.
Pros of Treejack
Good for freelancers to large enterprise
Treejack is available for free and as part of a suite
Deployment in the cloud and desktop
Cons of Treejack
It requires a techy user
No whiteboard options
Limited free version
How to prove your designs work
FullStory, a Digital Experience Intelligence solution is a design aid tool! It’s a new kind of platform, designed to help companies answer any question they might have about their digital experience.
Built on a powerful product analytics engine, FullStory connects digital interactions to the metrics that matter most. It proactively surfaces top opportunities for optimization, allowing teams to understand issues, prioritize fixes, remediate bugs, and measure the impact of changes.
Once your design tool is in place, reach out to us at FullStory to start your demo.